Irish obesity figures on the rise | Keith Martin Nutrition Expert

Irish obesity on the rise

Siobhan O’Connor: Irish obesity on the rise as hidden sugars are public The irish Mirror article - Irish obesity is on the up - education is the key to helping the rising numbersenemy number one

As the government launch “Healthy weight for Ireland”, to tackle our obesity problem, we look at the clever ways processed food is sneakily packed with refined sugar

Obesity hit the headlines again this week as reports showed six in 10 adults and one in four children are overweight in Ireland.

Finally the Government realises we have a major obesity problem and is rolling out a campaign called “Healthy weight for Ireland”.

The Operation Transformation initiative is a plan to reduce the average weight in the next 10 years by 5%.

Restaurants will have to list calories in meals and a sugar levy will be put in place with suppliers being urged to reduce sugar and salt in foods.

Marketing of sugar can leave a bitter taste

Dublins best fitness school director Keith Martin

FitCert Director | Keith Martin

We keep hearing hidden sugars are the enemy and contributing to our obesity epidemic.

When we see the words “sugar free”, “all natural” and “fat free” it sounds great but are we being conned?

Fitcert director Keith Martin said companies will use every marketing ploy possible to
make us believe we are eating healthily when in reality they are deceiving us.

He added: “When a product reads fat free and all natural, it sounds great. In real terms these are only words but your brain figures it must be healthy.”

Cereal tricks

Keith warned: “On all cereals you will see numbers for saturated fat, sodium, sugar and calories and of course it will be highlighting nutrients such as calcium.

“Calcium of course is beneficial to you but if you were to eat a bowl of frosted flakes which contain 37% sugar the benefit of the trace vitamins and minerals would be hardly worth talking about, as the sugar is so detrimental to one’s health.

“It’s easier to explain things in tea spoons to better visualise the amount of sugar consumed.

“If the cereal has 12 grams of sugar per 29 grams that’s equivalent to three teaspoons.

“Now here is where it gets sneakier – where sugar is disguised with a fancy name, I like to call them the ‘OSE’ family.

“Sucrose, Maltose, Dextrose, Fructose, Glucose, Galactose, Lactose and High Fructose Corn Syrup are just a few of the many names for sugar.”

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To read the full article by Siobhan O’Connor in the Irish Mirror 18th May 2006