Fitcert was created and developed by Keith Martin and established in 2013. Keith has spent 20 years working in The Fitness Industry. Keith has extensive experience with one to one Personal training, group instruction, rehabilitation and gym and studio set up and business management.

Keith recognised that the current standard of Personal trainers and group instructors needed and improvement. Keith recognised Trainers needed more than just “knowing your way around the gym” to be successful.

Keith developed a syllabus and classroom teaching methodology through stringent examination and assessment and quality assurance processes to develop and deliver a unique qualification with a practically structured course.

Fitcert through extensive research and development are always the first Fitness Provider to and introduce new qualifications and methods of training backed by science based evidence.

The current success of Fitcert is down to the results of the Students.

Fitcert students are not only gaining employment with large commercial gyms and studios but the employers are actively seeking out Fitcert Qualified students.

We also host a Jobs Summit, whereby employers are present with Jobs available and are presented to all our students.


We believe in delivering highly practical courses to enable students to commence employment immediately upon competition of the qualification.

What makes Fitcert different is that we provide real life case study exam procedures which are relative to what actually happens in a gym. Exams have a practical purpose to everyday life in a gym.

Fitcert Tutors have a lifetime of experience and currently run their own successful businesses. All Fitcert Tutors have earned a Bsc, Msc and some are currently undertaking a Phd.



Paul Keely

Paul Keely



  • BSc (hons) Health and Physical Activity Science
  • Level 4 Personal Training
  • Level 1 Precision Nutrition Coach
  • Pursuing an MSc in Psychology.

I’ve come full circle from very unfit and out of shape with no qualifications other than a failed Leaving Cert to a lean mean competitive powerlifter, rugby player, MMA enthusiast with a 1st class honours degree in exercise science, a relentless passion and drive for everything regarding human health and performance.

My main focus now is the psychology of health and performance, so I’m currently doing a masters degree in psychology.

“Honesty + Dicipline = Freedom”

Andrew Daly

Andrew Daly


I have been involved in the fitness industry since 2003 when I qualified as an instructor.

Since that time I have worked as an instructor and personal trainer in commercial and corporate settings. In 2012 I obtained my bachelor’s degree in Sports and Exercise Management from UCD and then a postgraduate certificate in 2014.

In addition to being a wellness advisor in eBay’s headquarters in Dublin I am a Pilates instructor, personal trainer, tutor and research enthusiast.

On a more personal note my fitness interests include HIIT, olympic lifting and Brazilian jiu-jitsu.

Derek Brown

Derek Brown

Physical Therapist

I am a Physical Therapist & Personal Trainer with over 10 year’s experience in the fitness industry.

I am a tutor on the Level 3 & 4 Sports Massage & Sports injury course, I also lecture for the Gym Instructor & Personal Trainer course contributing a wealth of knowledge on the various modules covered.

absolutely love what I do. I am one of those lucky people that can say that my work is my hobby and my passion.

I practice primarily as an evidence based physical therapist and enjoy staying on top of the latest treatment modalities for all musculo-skeletal injuries and conditions. I provide my patients with top level rehab protocols, restore functional movement and assist with return to normal daily activities as soon as possible.

My various and most relevant qualifications include, but are not limited to:

  • – BSc Physical Therapy & Applied Science
  • – NCEHS Health Studies and Personal Training
  • – Level 5 National Diploma in Sports Massage
  • – ITEC Diploma Anatomy and Physiology
  • – ITEC Diploma Gym Instruction
  • – QQI Level 5 Occupational First Aid
  • – Manual Handling Instructor
  • – Dry Needling
  • – Sports Taping & Strapping
  • – Kinesio Taping Course Level 1 & 2 (Certified Kinesio taping Practitioner)
  • – FAI Soccer Coaching

I truly believe that the only person stopping you, is YOU!!! To win is to overcome others however, victory is to overcome yourself.

Eileen Heffernan

Eileen Heffernan

Pilates Instructor

Eileen Heffernan trained at the “Stott Pilates” Headquarters in Toronto and is a fully certified Pilates instructor for Mat, Reformer and equipment. With more than 15 years experience behind her, Eileen has taught a range of clients from pre and post natal to elite athletes and professional dancers.

She teaches small groups and one to one sessions at the “New You” personal training and Pilates studio Baggot Street D2.



Download our brochure today!

085 888 6414  |  info@fitcert.ie


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